Marketing Energy Efficiency to the Defense Department
As outlined in the Fiscal Year 2023 budget, the Department of Defense has allocated more than $3 billion to address the climate crisis, including improving facility resilience, improving the energy efficiency of existing operational platforms, and prototyping new science and technology. They must find ways to reduce waste and increase efficiency. This will help them meet the goals outlined by their Strategic Sustainability Performance Plan, which includes a transition to 100% carbon pollution-free electricity by 2030.
Marketing energy efficiency to the defense industry comes with challenges in government contracting. The DoD is dealing with a strong push into renewables, which means that current contractors are facing an influx in competition from upstarts and new technologies, as well as increased pressure on their bottom lines.
The DoD is serious, and you should be too
Since the 1970’s the DoD has made energy-saving initiatives a priority in order to meet congressional mandates to lower fossil fuels dependence. To meet this goal, the DoD releases an annual update to its Sustainability Plan with recent goals that include using 100% Carbon Pollution-Free Electricity by 2030, 100% Zero-Emissions Vehicle fleet acquisition, and Net-Zero Emissions Buildings, Campuses, and Installations. This update is publicly available and defense contractors can (and should) use these goals as a playbook to marketing their contracts.
As the military continuously evolves, so does its need for energy-efficient systems and solutions. There is a rising need for innovative technologies to reduce their dependence on fossil fuels. Because of this, it is critical for anyone looking to win a government contract with the DoD to consider how their products or services will help reduce energy consumption or reliance on fossil fuels.
David versus Goliath
The Defense Department is a complex customer, but with established giants in industries like aerospace, automotive and industrial manufacturing seeing increased competition for new technologies, it could be an opportunity for you to swoop in and win that contract!
Small companies like yours bring a distinct advantage to the DoD: they’re able to innovate faster than established players because they aren’t burdened by legacy systems or entrenched processes that make change difficult or slow. Because your team can move more quickly than others, it is essential to be able to articulate how your team will help meet those goals. Some methods include producing materials using less energy, showing cost savings over the product’s lifetime, or how the materials you use in a Military Construction product will reduce the installation’s overall energy bill.
This is where you come in
The Department of Defense is looking for opportunities to increase efficiency and reduce waste to make its facilities more sustainable and help meet timelines.
This is an excellent opportunity for companies like yours to help the DoD meet those goals.
Because of this, the defense industry is one of the fastest-growing segments of the market for greener technologies. As the DoD looks to expand its renewable energy portfolio, contractors must stay on top of these trends to provide products and services that meet their customers’ needs.
Does all of this sound good, but you’re unsure where to start? Contact us to schedule a demo and see how we can help!